As the second season of MTV's pop-culture phenomenon "Jersey Shore" gobbles up the biggest ratings the network has seen in seven years, breakout star Sorrentino (a.k.a. The Situation) is astutely capitalizing on his fame. By year's end, the 29-year-old stands to earn more than $5 million, a source familiar with his finances told The Hollywood Reporter.
"We are really excited about all the opportunities coming Mike's way," said Sorrentino's manager, Mike Petolino of Gotham Entertainment. "He has been able to secure many endorsement deals, business opportunities and additional television offers based on the success of the show. Our goal has always been to try to build a brand if the situation presented itself."
Indeed, The Situation presented itself.
The reality star, who has 175,000 Twitter followers and has spawned an endless barrage of "Situation"-related puns, never has been afraid of exposure, especially on a series in which viewers would be hard-pressed to find an episode where Sorrentino doesn't take off his shirt. No word on whether all the extra activity will conflict with his "GTL" (Sorrentino has become synonymous with the "Shore's" catchphrase, which stands for gym, tanning, and laundry).
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